great value

Good reviews

Modern American bistro with good reviews on TripAdvisor. It's opened for lunch and dinner time. The restaurant is located near Victor Hugo and offers wider menu. The prices are higher. They are not working with any delivery service.

franklin steak house

Razowski

American Fastfood restaurant, average ratings on TripAdvisor and Yelp. It's specialized in burgers and steaks. It is part of Confluance shopping mall. The restaurant has similar prices and you can order on Foodora and Deliveroo. Its open 7 days in week from 10:30 to 23:00. Non active on Facebook.

Greg and Jerry

Fast Food restaurant with really low prices and good delivery system. They are not only working with Foodora and Deliveroo, but also providing their own delivery service. The restaurant is located near Jean Mace, open all week for both lunch and dinner. They are not active on social media. It's not a direct competitor.

Vintage-Rustical type of restaurant. North America BBQ style, located near Hotel de Ville. Shack´s offering slightly wider menu with one similar dish. They open not only for dinner but also in lunch time. Prices are similar to NWS and they don't work with Deliveroo or Foodora.

Shack

Modern American Burger restaurant. They offer a wider menu, prices are higher. Burger&Wine is located near Confluence shopping mall. They only have a Facebook Page which they use actively. Average ratings on TripAdvisor and Yelp. You can order via Foodora and Deliveroo.

burger & wine

Joe´s BBQ joint is located in the outskirts of Lyon, 30 minutes by car from NWS. Specilized on steaks, tartares and barbecue, with few similar dishes. Its open for lunches and half of week also for dinners. Joe´s is active on Facebook, Instagram and highly rewieved on Tripadvisor. Prices are similar and they dont delivery.

Joe's bbq

competitors

Targets

Lyon is the Gastronomical capital of the world, and has a wide variety of customer base. But our major focus group consists of people in the age group of 18-55 which contributes to about 58% of the population of Lyon. The average household income of our target group is around $40,000 and also there is an increase in disposable income of 10% from 2010. The purchasing power parity is also on a decreasing trend. Since around 69% of people working in Lyon are having a white collar job, they could afford our product offering. Also 46% of people are non-family household. 43% are never married. 11% of consumption is on Food and alcohol.

Single

Being alone and not feeling like cooking on your own. Try The New World Smoke for a great barbeque. It’s Easy, quick and it´s Good!

Couples

The restaurant could be an ideal option for younger and older couples with a love for barbeque. Another option in the future could be create a combo pack for two people.

Friends

Hanging out with a group of friends at our restaurant or eating at home catching a game or a movie, our original Barbeque will be the best bet to having a great dinner experience with friends.

Families

Families are not a major area of focus at present, but has a lot of potential. Addition of special meals for kids in the future could add values to the customer base consisting of families with dependent children.