Two campaign for 2 specific targets, content posts
User photos reposted, contest,
hashtag #yougotsmoked
editorial content
Short articles on their website, YouTube (upload our spot), social media posts
Mailchimp
➤ Paid campaign: 4 sponsored posts, 2 for each campaign (one in english and one in french)
● Week 1-3-->Main focus (group of friends+singles+young couples): 18-30, 35 euros a week and 1k-1,3k everyday as minimum coverage
● Second and fourth week of the month-->Secondary focus (families and couples): 30-55, 35 euros a week with 0,6-0,9k
/ JOB / TITLE
● Competition posts: good picture about what they have with a call to action about following us on instagram, tag your friends, etc (1 a week)
● Stupid quote about barbecuing with the # (2 times a week)
● On the day that they discount stuff (thursday with a burger discounted for example) post about it and call to action to tag your friends (1 a week)
● Reposts from instagram 3 a week of people going there
● Competition post about eating the biggest plate available in their menu and one person gets a price (random post)
NAME / JOB / TITLE
“DOUBLE CLICK HERE OR CLICK EDIT TEXT TO ADD SOME POSITIUE FEEDBACK ABOUT YOUR SERVICES"
“DOUBLE CLICK HERE OR CLICK EDIT TEXT TO ADD SOME POSITIUE FEEDBACK ABOUT YOUR SERVICES"
➤ Your typical week of facebook posts:
social media strategy
➤ Your typical week of instagram posts:
➤ Competition: Select one of the pictures that have been reposted during the month that got more likes, the owner of that picture has a free meal with a couple of friends
➤ When to post: At 5 pm everyday
➤ How: Hootsuite to plan posts (possible to use it also for Facebook but you have to pay). remember to tag also other pages like @onlylyon that usually repost pictures or others famous pages like @igerslyon @love_food @villedelyon just to get some views
EDITORIAL CONTENT
Little curated articles: about their origin on their site like where the idea came from, where the meat come from, etc
NAME / JOB / TITLE
“DOUBLE CLICK HERE OR CLICK EDIT TEXT TO ADD SOME POSITIUE FEEDBACK ABOUT YOUR SERVICES"
NAME / JOB / TITLE
cONTENT CREATION
➤ Paid campaign: 4 sponsored posts, 2 for each campaign (one in english and one in french)
● Week 1-3-->Main focus (group of friends+singles+young couples): 18-30, 35 euros a week and 1k-1,3k everyday as minimum coverage
● Second and fourth week of the month-->Secondary focus (families and couples): 30-55, 35 euros a week with 0,6-0,9k
/ JOB / TITLE
● Competition posts: good picture about what they have with a call to action about following us on instagram, tag your friends, etc (1 a week)
● Stupid quote about barbecuing with the # (2 times a week)
● On the day that they discount stuff (thursday with a burger discounted for example) post about it and call to action to tag your friends (1 a week)
● Reposts from instagram 3 a week of people going there
● Competition post about eating the biggest plate available in their menu and one person gets a price (random post)
NAME / JOB / TITLE
➤ Your typical week of facebook posts:
➤ When to post: 3pm during the week, 3pm and 8pm in the weekends 7 posts a week.
➤ How: using buffer as a free application (for 3 acccounts) to plan them (10 max for the free version).
➤ One month Trial: For these 2 strategies we can use this time as a try and then readjust if the results are not good enought or even spend less if they are good.
● When you are closed: Repost strategy:you use the other’s people pictures and the posts about the quotes like Facebook: tag the Instagram page and use the #yougotsmoked so you have a chance to be reposted on the page.
● When you are open: use high quality pictures of the plates and the restaurant.
EDITORIAL CONTENT
Little curated articles: about their origin on their site like where the idea came from, where the meat come from, etc
NAME / JOB / TITLE
“DOUBLE CLICK HERE OR CLICK EDIT TEXT TO ADD SOME POSITIUE FEEDBACK ABOUT YOUR SERVICES"
NAME / JOB / TITLE
Little curated articles: about their origin on their site like where the idea came from, where the meat come from, etc
NAME / JOB / TITLE
“DOUBLE CLICK HERE OR CLICK EDIT TEXT TO ADD SOME POSITIUE FEEDBACK ABOUT YOUR SERVICES"
NAME / JOB / TITLE
Posts on social media with quotes about barbeque
EDITORIAL CONTENT
➤ Little curated articles: about their origin on their site like where the idea came from, where the meat come from, etc
➤ Posts on social media with clear style and content philosophy.
➤ Facebook Live Videos: trend of the moment, they are quicker and more effective than a YouTube channel
➤ Type of emails to send : discount dates, event dates with specific foods, or even an introduction for new products. We can also welcome back customers who haven´t shopped for some time. It can be used for customer retention ( coupons) , advertisement , and for building product awareness ( new products and also informative articles about process of cooking)
Build an email database from day one!
➤ How: Use mailchimp: the service is free of cost.Create a campaign based on the subscriber list of contacts which can be imported from everywhere like spreadsheets and other services like Google contacts. Availability of different templates for different purposes. In the event of addition of 10$ per month, it should serve an audience of 500 max and upgradable later on. It also offers special services like automated delivery and delivery as per timezone is also possible.